My expertise and services
I have been driving customer acquisition for companies in global markets like SaaS, sustainability, and education sectors.
You can find my services and client examples here.
Marketing- und Growth-Strategy
I'm a strategist who thrives on taking action! For me, each strategy should be logically reasoned and transparently executable.
I believe any strategic plans that simply get shelved are a sheer waste of energy.
When it comes to marketing goals, I can juggle ambiguity well because I define how the results will be measured.
This way, planning quickly aligns with reality and is adjusted if necessary.
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Go-To-Market-Strategy
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Targeting, Segmentation and Ideal Customer Profiles (ICPs)
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Marketing Goals and Channel Plannning
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Erstellung von Reportings und Dashboards
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Budget Planning and Cost Targets (CAC, CpL, etc.)
Businesses I worked for and with
Lead Generation & Lead Management
Successful lead management requires a holistic view of the process. I don't just focus on how leads are generated, but also on how they're converted into customers.
I define processes from both the customer and company perspectives, all the way to the final closing.
This leads to goal-oriented campaigns and a tighter collaboration between sales and marketing. It's all about creating synergy!
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Definition of the funnel incl. lifecycle stages, data enrichment and lead qualifications
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Implementation of processes & workflows in CRM
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Reinforcing the cooperation between sales and marketing
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Creation of reports and dashboards
Businesses I worked for and with
Marketing-Automation, E-Mail-Marketing and CRM
Marketing automation combines customer communication, process automation, and technical tool integration - areas that truly excite me. This is where I can unleash my creativity, design efficient communication processes, and automate data streams with Zapier.
And yes, I can even write a line or two of code to make it all happen.
- Definition and creation of lead nurture campaigns
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Definition and implementation of Nurture Scores
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Creation of Behavioural-Based Campaigns
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Newsletter implementation
Businesses I worked for and with
Website Management & Conversion Optimization (CRO)
I've been launching, managing, and optimizing websites since 2009. My passion lies in excellent user guidance, clear website text, and useful content.
My websites offer businesses a multitude of benefits: 24/7 sales operations, support for customer inquiries, additional revenue, and they perfectly capture the essence of the product
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Conception, control and implementation of websites
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Website Audits and Conversion Rate Optimization
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Creation and optimisation of landing pages
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SEO strategy and implementation
Businesses I worked for and with
Let's hear it from some clients
Batul is a digital all-rounder with an ability to analyze and
evaluate numbers to implement the right marketing strategy and
lean processes for business results. She understood how to
apply her knowledge in both a strategic and hands-on way to
achieve the best results for the team. She is a reliable and
open-minded person and I would love to work with her again in
the future.
Benjamin Discher
Global Content Strategist
Robert Bosch Power Tools GmbH
We were thoroughly impressed by Batul and her team's dynamic approach to revamping and enhancing our website. collaborative workshop designed to pinpoint the needs of our internal and external audiences played a pivotal role in the project's focused and successful realization. The users can easily access their information, and the site's navigation and layout are clear. Plus, the design is neat and modern.
Séverine Hanßke
Team Leader Corporate Communications
a. hartrodt (GmbH & Co) KG
What Batul means for CODE Berlin? She is our process-nerd,
Zapier-guru, Hubspot-expert and calm anchor. With her
structured way of thinking and "let’s do that“-attitude, she
managed to streamline and automate our processes and reduce
our manual efforts significantly. As a facilitator for our
student platform, she helps the team to find the right
direction on the way to creating a valuable digital product.
Britta Kiwit
Head of Communications
CODE University of Applied Sciences
We are very happy with our new website. From the beginning
until the end of the project, Batul explained the process and
steps in a coherent way. Thank you for always being patient
and taking good care of our requirements.
Silvia Dell'Olio
Executive Director International Affairs
UnternehmerTUM GmbH
From concept to final product, Batul understood our vision and designed a website that reflected our business and values. We appreciated her ability to meaningfully present creative and practical approaches to design the site so that it was both effective and aesthetically pleasing. She was excellent at managing the project and taking charge to ensure that our deadlines where met. Batul also provides you with the tools to manage the site independently, once the project is complete. She is an amazing resource to anyone who has a digital project. We recommend her services highly.
Birgit Rappold and Liad Nyman
Certified Executive Coaches and Co-Founders
Your Growth.Space